Cold emailing is one of the most efficient ways to generate leads. However, many people struggle to create a successful cold email outreach sequence.
This blog post will walk you through the anatomy of a winning cold email outreach sequence. When you finish reading the blog, you will have the ammunition to create effective cold email sequences that win you more deals.
In the cold emailing game follow-up sequence is important
A cold email outreach sequence is a series of emails you send to a prospect over time. A cold email outreach sequence aims to get the recipient to respond to your initial message and, hopefully, become a customer or client.
Statistics show that 80% of sales require five follow-up calls after the meeting. Cold emailing works the same way and you should never feel hesitant to create the sequence.
Characteristics of a Winning Cold Email Outreach Sequence
Nurture the prospect
The first email of your sequence is all about breaking the ice between you and the prospect.
Always remember, the prospect may not know about you at all regardless of how famous you or your company is.
So, the idea is to land in your prospect’s inbox and carefully introduce them to your offerings without any sales attempts.
Engage the prospect
If you think being a ‘responsible salesperson’ like the above email is a good strategy because you are trying to save time for your prospect — you are terribly wrong. This sounds too formal and most people will not like it.
The goal of a good email sequence is to build some rapport with the prospect.
If you can do that they will be interested to know more about your offerings and will buy the service when they need it.
You should have a certain number of emails for the email sequence that are spaced out over a specific period. Chalk out a plan with the type of information you want to provide in each email sequence.
Lay out the content according to your end goal and draw your prospect.
Now, here is the minimum sequence for you
Let’s take a quick look at this “AK-47” of follow-up email sequences.
Grab your prospect’s attention
Keep it short and simple without too many details. Maintain a conversational tone and state what’s in it for them (without any sales words).
A good trick is to warm up your prospect with a personalized LinkedIn contact request.
After 48–72 hours of the initial email send a gentle yet firm reminder
There are many reasons why your emails are overlooked. The prospect might be busy or out of the office or simply not in the mood to open the email.
Hence, the power of a simple reminder is amazing.
You may simply ask if they have a chance to read your previous mail or if they have any thoughts on it.
A break-up email 4–5 days after the previous email
This formula works like a magic! Because people don’t like the Fear of Missing Out (FOMO). This is your leverage point.
You may try the following sentence as your subject line or at least as a part of your subject line
“What could have changed your mind”
This is so powerful because it will make your prospects think about your offer once more. They will try to figure out why they didn’t reply to your mail. Soon they will find out there are no compelling reasons.
And you will get a response!
Are you thinking about adding more value to the email sequence at this point? Here is how to do it.
Add case studies: Case studies show how your offerings helped a customer to overcome their pain points. Neil Patel increased his sales by 70% by including case studies in his emails.
Testimonials: Opinions of satisfied customers can create a sense of trust that results in a higher conversion rate.
Referrals: Mention a mutual connection that your prospect knows. It will make you trustworthy.
Success stories: It summarizes the amazing experience clients had with your offerings. This is just enough to pique interest.
Engaging content: If you don’t have any customer data to share or none that would be relevant to your prospect-you can still offer value by including a piece of valuable content. By providing relevant content to your prospect, you can pique their interest. If you understand their pain points and try to be a helping hand, you can win the game.
The success of a cold email indeed depends on its content, but a good sequence will guarantee way better results. Find out as much as possible about your prospect, know what you’re expecting from them, and tailor a follow-up email sequence based on that!
So, here you have it. I hope this helps.